Wieden+Kennedy

I believe that Wieden+Kennedy is probably one of the greatest ad agencies out there. They hold top clients such as Coca Cola, Nike, and ESPN and have stayed in high regard for the last 30 years which is quite astonishing for an advertisement agency. I love the work that this company produces. Their Coca Cola commercials are always on point . They always do a good job of bring a bit of nostalgia to their work to remind the audience that Coca Cola is a classic American drink while also staying current and making it feel youthful. A recent project I loved for Coca Cola, that was based out of W+K's Portland division, was their Open Summer Open Happiness campaign. The commercial produced for this brought back the classic fun times of summer while also bringing in the simple song of "You Are My Sunshine," with a new twist, to tie in the classic song and make it feel up to date. Wieden+Kennedy do a great job with Coca Cola and making it classic but youthful. 

A current campaign that I believe is quite genius that W+K are doing right now is the campaign for Dodge. This December, the much anticipated Anchor Man 2 is coming out and W+K is using Ron Burgundy to promote Dodge. It was brilliant to use Will Ferrel in his character to promote this because one it captures the consumers attention, two it's hilarious so people will enjoy watching it especially because America loves Ron Burgundy and is eager to get more of him. Also the movie it's self is named Anchor Man 2: The Legend Continues which could translate to the Dodge, a great American made brand, it's legend continues. There are so many elements to the campaign that are just simply great.     

W+K, in my opinion continuously produces effective work that is just masterful. It's the place advertising majors want to work. Anyone would be lucky to be apart of a world class advertising agency such as this one.