Consumer behavior can make or break a product, either consumers love it or hate it. One example of consumer behaviors skyrocketing a product forward is the Iphone. Consumer behavior is crazy when it comes to Apple and the Iphone. Every year Apple comes out with a new "upgraded" phone for consumers and every year consumers wait in line for HOURS, if not days, to get the new "best thing" from Apple.
There is so much hype with Apple and such a loyal fan base that it doesn't fail to draw so many consumers to the new phone. People who have to wait for two years for their update are always chomping at the bit for the new phone and some people even pay the extra charges to get the new phone because they have to have it. Even with such slight changes as a change of color and a little bit faster processor has Iphone followers going crazy.
The Iphone was such a revolutionary phone and so ahead of the curve that it created a strong fan base instantly. Their phones were so superior to competitor phones and they still are. Google's Droid is probably just as good, if not better than the Iphone now, but the fact that the Iphone comes out once a year, it's a solid product, and it has the brand, consumers still flock to it. Apple couldn't have launched this product any better.
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