Coca Cola is a classic American brand that is the epitome of a product using nostalgia in advertising. Every Christmas we can always expect Santa to be promoting Coca Cola along with the Coca Cola Polar Bears. With the reoccurrence throughout the years of these two symbols, we being to create memories around them so when we see these commercials we remember special times of the holiday.
Along with that, the Coca Cola bottle is nostalgic as well, especially for the generation that actually drank the soda out of those bottles. When they see the bottle in advertisements it can make them remember special memories of when they were younger.
Coca Cola is brilliant with their advertising and they have the nostalgic advertising down to an art.
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