Nike- Brands

It's extremely hard for a brand to be truly great. Sure a brand can be popular for a few years or so but it may die out, may lose consumers, may be old and out dated. To be a great brand, a brand must continuously reinvent itself, stay relevant, tap into emotions of it's consumers, and have a never ending, consistent story. An example of a great brand is Nike. Nike has really transformed into a power house company. Anyone that sees the Nike swoosh knows that it's Nike and thinks "Just Do It." They are always revamping their products, their advertisements, and their ventures to stay current. They are no longer just a shoe company but they sell clothing, accessories, training equipment; they just keep expanding to stay in the now. They stay on top of trends, their new Nike Frees are in style with the bright neon colors that came into fashion.

They are huge in Football right now for creating uniform. Their uniforms started with Oregon and created so much hype that they are now designing for the rest of major college teams.

Nike is so on top of it's game that they are really here for the long run. They know their product, they reinvent themselves, and they stay current. They are a prime example as to what a brand should do to really last in their market.